Engaging with your audiences online is an important means of maintaining audience loyalty and to attract new visitors.
Storytelling
Have a look at the research and recommendations of the Europeana Task Force on Storytelling 2021 if you are looking for insights on how to start with storytelling. Europeana is organizing each year a Digital Storytelling Festival which is a series of events where you can watch inspiring examples and share ideas. View here the recording of the 2026 festival.
For further inspiration find here a collection of online experiences created on the topic of natural heritage >>
Online Stories
- AWI-Eisblog (Alfred-Wegener-Institut)
- Botanics Stories (Royal Botanic Garden Edinburgh)
- Follow our Stories (Naturalis)
- La vida en la Tierra (Museo Virtual de la Ciencia del CSIC Madrid)
- Read and Watch (Royal Botanic Gardens Kew)
- Stories (Royal Botanic Garden Sydney)
- Museum Blog (Royal Belgian Institute of Natural Sciences)
- Helmholtz Blogs (Alfred-Wegener-Institut)
- What on Earth? (Natural History Museum London)
Video
- Film Discussions (Royal Museum for Central Africa Tervuren)
- Museum Talks (Royal Museum for Central Africa Tervuren)
- Kita und Grundschule (Museum für Naturkunde Berlin)
- nat TV (Museu de Ciències Naturals de Barcelona)
- NHM Videos (Natural History Museum London)
- Sekundarstufe I und II (Museum für Naturkunde Berlin)
- Digitales Museum (Zoologisches Forschungsmuseum Alexander Koenig)
- Blogs and Videos (Field Museum Chicago)
Podcasts
- AfricaMuseum Podcast (Royal Museum for Central Africa Tervuren)
- Mediathek (Naturhistorisches Museum Wien)
- The Plants We Eat (Botanical Gardens Charlotte)
- Beats & Bones (Museum für Naturkunde Berlin)
- Süßes oder Saurier (Museum für Naturkunde Berlin)
- Podcast Tajemství Národního muzea (Národní muzeum Prag)
- Podcasts (Københavns Universitet)
- Unearthed: Nature needs us (Royal Botanical Gardens Kew)
- El Podcast del Jardín Botánico (Real Jardín Botánico Madrid)
- Our broken planet (Natural History Museum London)
- Queering Nature (Museum für Naturkunde Berlin)
3D
- 3D-Museum (Naturhistorisches Museum Wien)
- Osteologic atlas (Museu de Ciències Naturals de Barcelona)
- Virtual Museum (Naturalis)
- 3D-Modell der Salzbergwerke Hallstatt (Naturhistorisches Museum Wien)
- Virtuelle Dinosaurierausstellung (Zoologisches Forschungsmuseum Alexander König)
- Luomos – 360° virtual exhibition (Finnish Museum of Natural History)
Digitorial (Multimedia exhibition online)
- Die Evolution der Minerale (Naturhistorisches Museum Wien)
- Mediathek (Alfred-Wegener-Institut)
- Virtual Exhibitions (Royal Museum for Central Africa Tervuren)
- Taxo & Map (Museu de Ciències Naturals de Barcelona)
- Georeferenciació (Museu de Ciències Naturals de Barcelona)
- El jardín en imágenes (Real Jardin Botanico)
- Virtual Kew (Royal Botanical Gardens Kew)
Games
Games are an effective way to engage a younger audience in particular with your institution and your content, and to get your message across in a playful way.
Learning Games & Apps
- Arbolapp (Real Jardín Botánico y el Área de Cultura Científica del CSIC Madrid)
- BetterGeoEdu (Taltech)
- Die Evolution der Minerale (Naturhistorisches Museum Wien)
- Jeux & activités (Muséum national d’Histoire naturelle)
- Mission to the Mesozoic (Field Museum)
- Misterio en el Botánico (Real Jardín Botánico y el Área de Cultura Científica del CSIC Madrid)
- Naturblick (Museum für Naturkunde Berlin)
- Twiddle – the museum riddle (Museum für Naturkunde Berlin)
- Sauria – Virtual Game (Royal Belgian Institute of Natural Sciences)
- INPN-Espeses App (Muséum national d’histoire naturelle Paris)
- Õppemängud (Tartu Ülikool)
- NEO – Natur entdecken online (Zoologisches Museum Alexander König)
- Project Pollination (Zoologisches Museum Alexander König)
Dissemination Channels
Youtube
Citizen Science
- Community Science (Field Museum)
- DoeDat (Botanic Garden Meise)
- FinBIF (Finnish Biodiversity Information Facility)
- Bürger schaffen Wissen (Museum für Naturkunde Berlin)
- Natur der Dinge (Museum für Naturkunde Berlin)
- Citizen Science am NHM Wien
- Citizen Science (Muséum Nationale d’Histoire Naturelle)
- Unlocking the information of the zoological collection (Africa Museum)
- Citizen Science (Natural History Museum Denmark)
- Participate in monitoring studies (Luomos – Finnish Museum for Natural History)
- Digitally Unlocking Nature’s Archive (Natural History Museum London)
- Liquencity (Real Jardín Botánico Madrid)